Golden-eyed Irony

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A colleague of mine just happened to have a camera at an opportune time to document this situation. I've procrastinated documenting it for 8 years now.

 
This is a vending machine in my area. A label permanently affixed to it says that it is operated by AVI Foodsystems. The label also gives a number at which to call them in case it malfunctions.
 
 
 
 
 
A decal inside the glass of the machine explains that it is supposedly equipped with Golden Eye Guaranteed Delivery System. Motto: "See it, select it, get it." Searching the Internet, I learn that this feature should look like a little laser dot on one side of the machine, which is watched by a light sensor on the other side of the machine. Other vending machines nearby have a dot of rather obvious red spackled light there. This one does not.
 
   
 
 
Here my colleague has zoomed in on the item he just attempted to buy: Lance Toast Chee, a sort of peanut butter sandwich on cheese crackers. The item is stuck on the end of the machine, and the machine has failed to give him back his $0.90. Over the past eight years, I've had approximately fifty opportunities to inspect this machine, and every single time, it has not had the red laser dot which other nearby Golden-Eye-equipped machines have. On two prior occasions, I've called AVI Food Systems for refunds myself; on both occasions I pointed out to them that there was no laser light from the Golden-Eye feature. At times I've seen 5 bags of chips all stuck on the end of the same vending row, as apparently people inserted additional money trying to get the machine to dispense food.
 
 
We live in a truly amazing time when the technology for encouraging confidence in automatic vending is so advanced.